Recognising our customers like an idea of what we charge, we can offer an estimate, e.g. when you phone. However there are a few variables, which determine how long your dog takes to groom, and therefore the price.

To give you a broad idea, assuming that your dog is

  • in reasonable condition,

  • the standard size for the breed, and

  • the dog is happy to be groomed:


*Additional charges will apply for the extra time, products and equipment involved in grooming a neglected coat, a larger than normal example of the breed, or an unhappy or resistant dog displaying non- normal behaviour* (see below in ‘Dog Behaviour’).

  • PRICING:  Starting prices are for pets that are used to being professionally groomed on a regular schedule (i.e 6-8 weeks between appointments), whose coats are well maintained between professional grooms (kept tangle, knot & matt free by regular brushing or combing). You can therefore reasonably expect to pay more than the starting price for matted or poorly maintained coats, unco-operative, overweight or oversized pets for the breed standard, and timid, anxious or nervous pets, which require breaks & may need special handling. These cost more time, labour and/or product. These costs are passed on to you.

  • We do not de-matt neglected coats. The best way to remove matts under the Animal Welfare Act 2006 is to shave them off. If a pet’s coat needs to be clipped down to release it from matting or coat neglect, SPRUCE is not liable for any post-grooming effects of this procedure, which is not without risk. A shave off consumes significantly more time, labour, product & tool/equipment wear and tear than a routine trim therefore will incur an extra charge.   

  • After 3 Health check reports for matting we will recommend a max. 6- 8 week repeat appointment. Grooms which take place outside of the recommended schedule will likely cause unnecessary discomfort to your dog and incur an additional fee due to time and equipment strains.  

  • TIME KEEPING: Please await our call or text before picking up, unless we PRE-agree a pick-up time.

  • A late cancellation fee applies if you are unable to give 48 hrs notice. Missed appointments will be charged at 50%.

  • Late drop offs and pick-ups = additional charges of £5 for every 30 minutes. If you are more than 30 minutes late for an appointment, we will have to cancel your appointment and charge a missed appointment fee of 50% of the regular groom.

  • BEHAVIOUR: It is the responsibility of the owner to inform us of any aggressive tendencies. The Dangerous Dogs Act holds owners liable for bites and injuries caused by their dogs. SPRUCE reserves the right to refuse to groom any pet at risk of harming SPRUCE staff or itself. If your dog displays aggression that we have not been informed of the groom will be terminated immediately. If we cannot safely complete your dog within the guidelines of the Animal Welfare Act 2006, Section 9, due to behaviour, aggression, or otherwise, we will call and let you know. The full starting price of the groom will be levied and payable before releasing the dog. The accuracy of the initial price estimate will be determined by whether the dog exhibits normal behaviour

  • TOILETING: Please ensure your dog has been given the opportunity to go to the toilet before arriving at the salon, so we can keep the salon as clean and fresh as possible for you and other clients.

  • ACCIDENTS: Although extremely unlikely, accidents can occasionally happen during grooming. You accept this by bringing your dog for grooming. You authorise us to seek emergency veterinary treatment if required.

  • Fleas on any dog cause additional cleaning and chemicals to kill them, = an additional £10 per dog.

  • The treatment of anal glands is considered a veterinary practice and are excluded (as is teeth cleaning) as per the RCVS Guide to Professional Conduct.

  • Ear cleaning is included, where minor hair/debris removal is involved in a non-infected ear. Where infection is present, or there is any possibility of a ruptured ear drum, this is a veterinary matter.

  • All customers will be asked to sign a copy of the Data protection- GDPR 2018 policy from June 2018.

  • All costs are payable in full at the time you collect your pet, and proof of bank transfers will be required


- Bathing and conditioning     with products appropriate to your pet’s skin, coat and condition

- Fluff and blow dry

- Nail trim                                  unless unsafe for us to provide this service

- Ear cleaning/plucking           unless signs of inflammation, soreness etc

- Styling / haircut                     of your choice

- Groomer’s health check       with a report back on any problems identified


Data protection- GDPR 2018

Spruce takes your privacy seriously and is committed to protecting your personal information. This policy sets out how the information you provide to Spruce is used in providing Spruce services. All customers will be asked to sign a copy of this policy from June 2018.


What data and why?

Spruce  (‘I’- Heather Muir, as the business owner) collect data inc. your name, address and contact details, so that I can contact you with regards to your booking or any problems encountered during the groom. I also collect details about your dog that may affect and support the grooming process and the safety and well-being of your dog.

I keep a record of any health conditions I may notice during the groom and inform you of these upon collection. This data enables me to prioritise the health and safety of your dog. I also occasionally collect photographs of videos to use on my social media pages to better inform customers reviewing my services.


How your information will be kept

Your records and information including privacy agreement will be kept in a file and locked away out of hours. Your details and phone numbers will be on my mobile phone for ease of use. Information on my mobile phone is protected by fingerprint and/or passcode access which are unique and only known to me.  You are entitled to review any of the information I hold about you and any requests for such information will be met within 1 month of the request.


How the law applies to Spruce

I will only use your personal information if I have asked you and have a signed record of your consent to do so. I will not rent swap or sell your personal information to other organisations for them to use in their marketing activities. You can withdraw your consent for me to use your information at any time by

  • emailing

  • writing to me at Spruce, 85 High Street Cricklade, Wilts SN6 6DF

  • Calling or texting me on 07740 029233


Retention of data

I will keep a copy of your information during your time of using Spruce. In the event of you no longer using our services I will retain your contact information for 12 months after your last groom/our last point of contact. At the end of the 12-month period I will destroy all paperwork and delete your contact information from my mobile devices.



 All feedback should be directed to Heather Muir, preferably in person, by email, by telephone, or via our website.  We value feedback, both positive or negative, and will be happy to discuss with you any points you feel we should be aware of.


We ask all our clients to check the trim when they collect their dogs, so that if any adjustments are required, these can be made before the dog leaves the premises: it is quicker for us to do this as the dog’s coat is both clean and knot free, and from a client’s perspective the requirements have been met without significant delay.  Customers should note that if someone else collects the dog this increases the risk of unmatched expectations not being addressed there and then at the appointment, and prompt feedback is therefore even more essential.

We aren’t able to correct a trim on dogs returned to us after more than a couple of days: the coat will no longer be in a pristine, workable condition and will have grown longer, and it is hard for us to see where there is an error in the trim.


Small dog, (e.g. Shihtzu)           £30-40

Medium dog, (e.g. Spaniel)      £37-45

Large dog, (e.g. Labradoodle)  £45-70

Giant dog (e.g. OE Sheepdog) £65- 130


Small dog (e.g. JR Terrier)                    £45-£60

Med/ Large dog (e.g. Ayredale )         £60-£85+