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SERVICES
Heather set up SPRUCE in 2017 to offer the very best dog grooming for dogs AND owners.
Dog Grooming is currently an UNREGULATED industry. Often the wellbeing of the dog is not the primary concern, with a 'production line' approach which will not serve the dog's best interests. SPRUCE offers an alternative.
WE ARE QUALIFIED, PROFESSIONAL AND EXPERIENCED
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City and Guilds certified with a LEVEL 3 DIPLOMA and a qualifying member of the prestigious 'Groomers Spotlight'
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Quality Assured member of the British Dog Groomers Association and Pet Industry Federation
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30+ years of grooming experience, and 50,000+ grooms
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FINALISTS in the 2022 AND 2025 Dog Groomer of the Year Award, with over 99.5% customer satisfaction
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Fully insured
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Qualified pet first aiders
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A good balance between kindness and confident handling.
ONE ON ONE = QUALITY CARE:
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Each dog has full 1 on 1 care and attention, and will be treated with respect.
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We make time for affection and fun.
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Dogs are kept securely with access to water, but NO CAGES.
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Your dog's time with us should be pleasurable (as well as safe and secure) so they can't wait to come back. The aim is 'home from home'.
NO CAGE-DRYING:
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We dry by hand, to minimise the health risk to your dog, and support 'hands-on' contact time which most dogs find reassuring.
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Hand drying gets the very best end grooming result as it is the best way to prepare the coat for clipping or styling.
BEST QUALITY PRODUCTS AND SALON
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Cricklade salon had Air Conditioning installed in 2025, to keep all our dogs and staff cool and comfortable on the hottest of days
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We only use the very best professional bathing products
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We have a state of the art hydrobath which offer unprecedented deep cleaning and gently massages the dogs skin.
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We include a facial scrub that is kind to eyes and avoids any soreness (called 'no tears')
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Different products are chosen according to each dogs coat and needs. We have a medicated shampoo for dry or itchy skin conditions.
CAREFUL ATTENTION TO YOUR BRIEF!
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Just like in a good hairdresser's, the consultation is very important and time very well spent, in making sure we know what you want.
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You can see photos of past work on our Facebook page with a wide cross-section of breeds and sizes, and examples e.g. of clipped coat lengths and styling alternatives, so you can very specifically detail what you want. If you are not sure we can give you some options to help you decide.
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We can produce breed standard grooms or pet grooms, with high levels of qualifications experience and skills.
